[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.okoil.cz\/sport-jako-velky-byznys\/#Article","mainEntityOfPage":"https:\/\/www.okoil.cz\/sport-jako-velky-byznys\/","headline":"Sport jako velk\u00fd byznys!","name":"Sport jako velk\u00fd byznys!","description":"Po\u0159adatelstv\u00ed hokejov\u00e9ho \u0161ampion\u00e1tu p\u0159inese v\u017edy miliony eur zemi, kter\u00e1 mistrovstv\u00ed sv\u011bta v hokeji po\u0159\u00e1d\u00e1. Podle analytik\u016f se zisky vytv\u00e1\u0159\u00ed hlavn\u011b z prodeje vys\u00edlac\u00edch pr\u00e1v, sponzorsk\u00fdch smluv, tr\u017eeb hotel\u016f, prodeje potravin, tr\u017eeb restaurac\u00ed, prodeje suven\u00fdr\u016f a v neposledn\u00ed \u0159ad\u011b z p\u0159\u00edjm\u016f ze vstupn\u00e9ho na jednotliv\u00e9 z\u00e1pasy. Sportovn\u00ed akce tohoto typu jsou v\u017edy velk\u00fdm p\u0159\u00ednosem pr\u00e1v\u011b pro […]","datePublished":"2019-05-21","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.okoil.cz\/author\/#Person","name":"okoil.cz\n","url":"https:\/\/www.okoil.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f5ad5dcd5c02ecc0fdaf1fe4b2e9a39ad5c5cc2b614885090f6f77b1ccabb3a9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f5ad5dcd5c02ecc0fdaf1fe4b2e9a39ad5c5cc2b614885090f6f77b1ccabb3a9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"okoil.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.okoil.cz\/wp-content\/uploads\/img_a345484_w1910_t1559159074.jpg","url":"https:\/\/www.okoil.cz\/wp-content\/uploads\/img_a345484_w1910_t1559159074.jpg","height":0,"width":0},"url":"https:\/\/www.okoil.cz\/sport-jako-velky-byznys\/","about":["Sport"],"wordCount":363,"articleBody":"Po\u0159adatelstv\u00ed hokejov\u00e9ho \u0161ampion\u00e1tu p\u0159inese v\u017edy miliony eur zemi, kter\u00e1 mistrovstv\u00ed sv\u011bta v hokeji po\u0159\u00e1d\u00e1. Podle analytik\u016f se zisky vytv\u00e1\u0159\u00ed hlavn\u011b z prodeje vys\u00edlac\u00edch pr\u00e1v, sponzorsk\u00fdch smluv, tr\u017eeb hotel\u016f, prodeje potravin, tr\u017eeb restaurac\u00ed, prodeje suven\u00fdr\u016f a v neposledn\u00ed \u0159ad\u011b z p\u0159\u00edjm\u016f ze vstupn\u00e9ho na jednotliv\u00e9 z\u00e1pasy.Sportovn\u00ed akce tohoto typu jsou v\u017edy velk\u00fdm p\u0159\u00ednosem pr\u00e1v\u011b pro hostitelskou zemi. Tyto informace mohou potvrdit nap\u0159\u00edklad informace zve\u0159ejn\u011bn\u00e9 ve slovesn\u00fdch m\u00e9di\u00edch. Nap\u0159\u00edklad Polsko a Ukrajina organizovaly v roce 2012 mistrovstv\u00ed Evropy ve fotbale a na ekonomiku t\u011bchto zem\u00ed to m\u011blo v\u00fdborn\u00fd a velk\u00fd dopad. Polsko toti\u017e zaznamenalo n\u00e1r\u016fst hodnoty n\u00e1rodn\u00ed zna\u010dky o 75 procent. Jej\u00ed cena se tak zv\u00fd\u0161ila na 472 miliard americk\u00fdch dolar\u016f.\u00a0Ji\u017e v roce 2011 hostilo mistrovstv\u00ed sv\u011bta v hokeji Slovensko a podle Ekonomick\u00e9 univerzity v Bratislav\u011b p\u0159inesl tento \u0161ampion\u00e1t Slovensku v\u00edce ne\u017e 11 milion\u016f eur. Ji\u017e tehdy nav\u0161t\u00edvilo turnaj v\u00edce ne\u017e \u010dty\u0159i sta tis\u00edc div\u00e1k\u016f. Podle dostupn\u00fdch \u00fadaj\u016f v\u00edce ne\u017e 291 tis\u00edc v Bratislav\u011b a v\u00edce ne\u017e 115 tis\u00edc osob v Ko\u0161ic\u00edch.Samoz\u0159ejm\u011b zisky se tedy objev\u00ed nejen na vstupn\u00e9m a ob\u010derstven\u00ed p\u0159\u00edmo v are\u00e1lu, kde se hraj\u00ed z\u00e1pasy, ale tak\u00e9 v hotel\u00edch, restaurac\u00edch, kav\u00e1rn\u00e1ch a barech.V roce 2011 provozovatel\u00e9 restaurac\u00ed, hotel\u016f i penzion\u016f \u010di bar\u016f a kav\u00e1ren navy\u0161ovali ceny. V p\u0159\u00edpad\u011b ubytov\u00e1n\u00ed dokonce n\u011bkter\u00e9 ceny stouply o sto procent v pr\u016fb\u011bhu mistrovstv\u00ed, v n\u011bkter\u00fdch p\u0159\u00edpadech zaznamenala Bratislava i trojn\u00e1sobn\u00e9 zv\u00fd\u0161en\u00ed t\u011bchto cen.I kdy\u017e se st\u00e1le hokej nevyrovn\u00e1 svoj\u00ed popularitou fotbalu, st\u00e1le pat\u0159\u00ed k nejsledovan\u011bj\u0161\u00edm sport\u016fm v\u016fbec. Hodnota glob\u00e1ln\u00edho sportovn\u00edho pr\u016fmyslu dosahuje v\u00fd\u0161 ne\u017e 500 miliard eur. Z toho t\u00e9m\u011b\u0159 p\u016flku, tedy 43 procent jde za fotbalem. Fotbal je st\u00e1le nejv\u00fdnosn\u011bj\u0161\u00edm sportem v\u016fbec. Hned dal\u0161\u00edm velmi v\u00fdnosn\u00fdm sportem je pr\u00e1v\u011b hokej.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sport jako velk\u00fd byznys!","item":"https:\/\/www.okoil.cz\/sport-jako-velky-byznys\/#breadcrumbitem"}]}]